What Works Consultants, Inc


We believe online and offline reputation is a key indicator of opportunities for continuous improvement. We help our clients understand their reputation, with customers, employees, and referral partners, and help them engage in proactive reputation management strategies.

We create internal change to produce external results. 

Process Development

We believe company growth begins with strong policies, processes, playbooks, and training. Our work begins with a gap analysis between current process and ideal state. We then analyze current processes to determine what is working and what could be streamlined for greater efficiency.

We build the structure your company needs to do its best work.

Communication Strategy

We believe communication is the doorway to innovation, work force retention, and customer satisfaction. We start by completing a full communication review, taking the best, and leaving the rest to create seamless communication strategies, processes, and work plans. 

We bring your communications into alignment to help you deliver on your brand promises.


We are committed to providing accessible and professional management consulting services in times when a sounding board and outside perspective is needed the most. We do the research and ask probing questions to help clients find solutions to critical business matters.

Be believe “the truth is out there” and are committed to helping you find it.


We believe that your management consultant should be your confidant, someone who is easy to talk to and available – who delivers what you need in a firm yet empathetic way. Come to us with any business challenge. You will never walk alone when solving business problems.

We believe business problems should never be faced alone.


We are committed to results, helping our clients realize their goals, solve problems, and dare to take big action. We are a trusted advisor to our clients that provides the information, education, strategy, and planning our clients need, when they need it.

We believe with focus, action, consistency, and celebrating the wins, our clients will achieve long term success. 

Personality is important when working with strategic topics and the energy, excitement and drive to layout a plan and keep the momentum going is important to any engagement.  Far to often I have worked with consultants where complacency settles in half way through the project.  Diane keeps the momentum going and creates self-accountability through outlining and scheduling her ever step.  Diane is not afraid to speak her mind when its necessary.  This is key for founders who need to hear the truth and not a politically driven or sugar coated presentation.  Diane does this effectively and constructively as to keep the leadership’s lens on the topic that are important and keep “the little” stuff at bay. Delivering transparency to areas of the business in need of stronger planned execution.  There were areas that Diane brought to the table that provided real-world guidance to the company.  Brand, marketing and product positioning were key areas of strength that she was able to deliver. A sound and responsible/cost effective approach with a mindfulness of the company’s growth stage where very helpful in getting the best value with a limited budget.  Diane was versatile in the business needs, jumping from a branding and position conversation/topic to evaluating financial projections. Diane holds herself accountable for results with integrity.  She maintains a visual/written game-plan and tracks the incremental progress for the business.  Diane holds herself accountable by frequently asking “is this adding value”. Or “is this what you were expecting”. She expresses genuine concern on her own performance and that of her clients. Diane is a strong communicator with the right-level of enthusiasm toward the business’s progress and goals.  She has an elevated level of excitement and professional delivery.  Though the meetings with Diane were by phone and one by live video, its apparent she can command attention when needed and keep the topic and conversation moving productively.  Owners/Founders tend to talk and pitch often, yet Diane has a polished and structured communication style that’s puts the meeting back on track and keeps the conversation on a value-driven track.   Each minute counts for Diane and it shows.  Even for a smaller company with a small budget, we got big-account attention and certainly pushed the line forward. In conclusion, we will be engaging with Diane frequently for strategy, marketing and sales planning.  She will be instrumental in help this company make the best decision possible even at the early stages.  These stages will have a profound impact on the long term financial success and viability of the shareholders investments and we are certain that Diane will be part of the team to deliver.
Stephen Sinclair, CEO