Company Culture: A Key Player in Attracting and Retaining Top Employees
In today’s evolving workplace landscape, a well-defined and positive company culture is more significant than ever in appealing to and keeping quality employees. One of the units at the heart of this change in mindset is What Works Consultants, a lead management consulting firm championing empathetic organizational change and leadership. Watch our CEO’s latest video on Creating Cultural Fit.
Company culture is the essence of an organization; it’s the DNA that dictates how a company operates and how its employees interact with each other and the outside world. Here’s why it plays a crucial role:
- Attracting Talent: A 2019 Glassdoor survey confirmed that 77% of adults consider a company’s culture before applying for a job there, and 56% of employees prioritize a strong workplace culture over salary (Glassdoor, 2019). What Works Consultants help leaders pinpoint and enhance their company’s culture thus making them appealing to quality potential employees.
- Employee Retention: A study by Columbia University found that employees are 3.5 times more likely to leave a job if they consider the company culture to be poor (Columbia University, 2019). Strong company culture fosters loyalty and engagement, which contributes to lower staff turnover.
- Employee Satisfaction and Productivity: A positive environment is a productive environment. Gallup data revealed that companies with a strong corporate culture see a 20% increase in employee performance (Gallup, 2018).
- Enhanced Brand Image: Company culture directly impacts how your organization is perceived. Employees who believe in their workplace culture become brand ambassadors, which can be a powerful marketing strategy.
At What Works Consultants, our approach lies in working with innovative CEOs and COOs to analyze their organizations and make the necessary changes to improve the employee experience. This, in turn, enhances engagement, productivity, and ultimately, increases bottom-line revenue.
Understanding the integral role company culture plays and leveraging this knowledge is the first step toward creating a winning environment. For real, lasting improvement, however, you’ll need an expert strategy.
We invite you to schedule a one-hour strategy call with our experts here at What Works Consultants. During this call, we’ll discuss your organization’s current culture, goals, and potential areas for improvement, ensuring our strategy is tailored to your unique needs.
Claim your strategy call today and embark on your journey towards a robust, employee-centric culture that can be a game-changer for your organization.
Additional Sources:
“Mission and Culture Survey 2019.” Glassdoor. https://www.glassdoor.com/employers/blog/mission-and-culture-survey-2019/
“Toxic Workplace Cultures Cost Companies Billions” – DaMar Staffing. https://www.damarstaff.com/blog-posting/2023/2/8/toxic-workplace-cultures-cost-companies-billions
“Workplace Culture — The Organizational DNA.” Gallup, Inc. https://www.gallup.com/workplace/327371/how-to-build-better-company-culture.aspx