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Management: Working On Versus In Your Business

I am jumping out of my strappy sandals right now. I have finally done something I have needed to do for so long it’s silly. I launched my YouTube channel. That’s right, the days of sending future clients and companies who need keynote speakers or workshop facilitators to a Dropbox are over. I am both doing a happy dance and breathing a big sigh of relief.

Why didn’t I enter the modern century until now?

The “Doing” Trap

Well, I fell into the “doing” trap. As entrepreneurs, we tend to get so into the doing of business we forget that businesses need to be taken care of. They need infrastructure, process, promotion, love, lots of love, to grow. What happens, though, is the job of the business becomes big. Revenue comes when I’m coaching, facilitating, on the phone, on video, and speaking. In other words, it’s the doing that creates the revenue. Or, so I thought. That’s not really true.

The doing creates the revenue but without the leadership, infrastructure, process, all the good stuff, my business won’t grow. I will be so stuck in blissful doing that I will create a job for myself. A business is something you work on. A job is something you work in. Successful leaders work on their business so others can work in it more than they do. It’s only then a business can scale, or become bigger than the sum of its owner.

So, launching my YouTube Channel was just that. It was a way to put technology to work for me. It’s a way to coach without being present, to capture interest, and to leverage all this great content that I’ve been producing and then throwing down the black hole of Facebook.

I’m proud. I’m taking my own medicine. Honestly, a coach should take their own medicine and the medicine of others multiple times a day. It’s healthy for them and your company as well. After all, we are all products of the product.

Enjoy my new product. Subscribe to the What Works Coaching YouTube Channel.

A credo for entrepreneurs
Motivation: What Works Credo for the Entrepreneur

We work hard. Sometimes the money flows. Sometimes the unexpected happens and the money seems to go out faster than it’s going in. Still we work. We work for the passion. We work because it’s play. We work to change our communities, to change the work, to change ourselves. We innovate. We don’t think like other people. We fight through the lean-to get to the abundance. We are tenacious. We are a little crazy. We live and breathe what we do. Some cheer us on. Others don’t understand. But the fire burns deep within us. It may not be 9 to 5, but we change lives. We wouldn’t have it any other way.

Being an entrepreneur can be hard. Some days you can’t imagine life any other way. Others, you wonder if you made a big fat mistake. Entrepreneurial stress is a real thing. It sinks more businesses and causes more business-related fights than just about anything else. It can burrow deep under your skin. And, if you don’t watch it, entrepreneurial stress can kill your business. A negative mindset can creep in. Action stops. You stop asking for help. You stop growing your team. Soon, you find yourself wishing you weren’t an entrepreneur at all and going back to the 9 to 5.  If you are in the weeds. Here is some hope.

You are not alone! We all have felt this way at one point or another during our ventures. For some of us, we felt it early and we quit early. But for every successful company, there is a founder who has been in the weeds in one way or another.

Read more about how you can use this credo to turn the light on when entrepreneurial stress gets to you by reading Diane’s article this week on CarsonNow.org