Are your goals SMART or LAME?


You can plan all day long until you are blue in the face. Yes, until you make real goals and make them SMART, you might as well consider your brain a very high functioning toy. Entrepreneurs especially are great at that. New idea! They play. New product! They play. However, in all that playing and planning, some end up trying to put the roof on a house with no foundation. They get the steps out of order so, like a house with no foundation, the ideas don’t stand on their own.

SMART goals are nothing new. Yet, often, people get so caught up in the excitement of “getting going” that they put on the jet packs and fire off in the wrong direction.

Here’s how to set a SMART goal.

SMART goals are:

Specific: What EXACTLY are you looking to accomplish?

Measurable: What METRIC are you going to apply to this? What does success look like in NUMBERS?

Attainable: With the resources you have at your disposal, is this DOABLE?

Realistic: Can this really happen or are you dreaming up a big pretty business UNICORN?

Timely: How LONG do you give yourself to accomplish this goal? How much TIME will it really take?

Today’s Exercise: Think of one goal you have. Just one. Make it a shorter term one – say within a month. Now, make it SMART. What changed about your goal? Does it seem more or less attainable?

Discuss your experience below.

By the way, LAME goals are:





More on that later…

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