If you’ve read the story about What Works, you know that our firm used to be all about taking over the reins – being an installed executive, doing your email programs, web sites, marketing plans and marketing campaigns for you. Can we still refer you to people who can do it for you if you need it? Absolutely! We do that every day. But what we really prefer to do is coach you on HOW to do it. “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.” That old Chinese Proverb is actually very true.
Think about it. If we teach you What Works for your unique situation, than you have the power, the knowledge, to continue forward and repeat that process if your issue should ever recur again. However, if we say – “here, let’s just do that for you, charge you this nifty one time fee and its done,” what’s the result? Sure, its done for you. The issue has been handled – THIS TIME. However, the next time you need something done, you are stuck in the mud. At that point you look for a new solution, a new vendor, or a new whatever. Why look for something new over and over again when you can participate in the development of your own trusted, tried and true tools? At What Works, we give you the tools to be unstuck.
Today’s exercise: Think of past situation where something “stuck” in your business. How did it get there? Where did you shift things to unstick it? What guidance would you give yourself now that it’s unstuck? Did your solution teach you how to fish or was it a Band-Aid to get past temporary pain?
When you see an issue, you need to fish for lasting solutions or rush for a quick fix?
Tell us all about it in the comments below and, if we can help, contact us.