Stephen Sinclair, CEO
Personality is important when working with strategic topics and the energy, excitement and drive to layout a plan and keep the momentum going is important to any engagement. Far to often I have worked with consultants where complacency settles in half way through the project. Diane keeps the momentum going and creates self-accountability through outlining and scheduling her ever step. Diane is not afraid to speak her mind when its necessary. This is key for founders who need to hear the truth and not a politically driven or sugar coated presentation. Diane does this effectively and constructively as to keep the leadership’s lens on the topic that are important and keep “the little” stuff at bay.
Delivering transparency to areas of the business in need of stronger planned execution. There were areas that Diane brought to the table that provided real-world guidance to the company. Brand, marketing and product positioning were key areas of strength that she was able to deliver. A sound and responsible/cost effective approach with a mindfulness of the company’s growth stage where very helpful in getting the best value with a limited budget. Diane was versatile in the business needs, jumping from a branding and position conversation/topic to evaluating financial projections.
Diane holds herself accountable for results with integrity. She maintains a visual/written game-plan and tracks the incremental progress for the business. Diane holds herself accountable by frequently asking “is this adding value”. Or “is this what you were expecting”. She expresses genuine concern on her own performance and that of her clients.
Diane is a strong communicator with the right-level of enthusiasm toward the business’s progress and goals. She has an elevated level of excitement and professional delivery. Though the meetings with Diane were by phone and one by live video, its apparent she can command attention when needed and keep the topic and conversation moving productively. Owners/Founders tend to talk and pitch often, yet Diane has a polished and structured communication style that’s puts the meeting back on track and keeps the conversation on a value-driven track. Each minute counts for Diane and it shows. Even for a smaller company with a small budget, we got big-account attention and certainly pushed the line forward.
In conclusion, we will be engaging with Diane frequently for strategy, marketing and sales planning. She will be instrumental in help this company make the best decision possible even at the early stages. These stages will have a profound impact on the long term financial success and viability of the shareholders investments and we are certain that Diane will be part of the team to deliver.