The What Works Story

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What Works Consultants, Inc. helps leaders understand their stakeholders and communicate to them in a strategic and meaningful way. We do this through research, strategic communication planning, change management consulting, and training. We are process-driven as well as personalized in our approach. We specialize in customized solutions that work within the specific environment, by-laws, and policies of our client organizations. As a research and outcome focused firm, we look at what is possible versus what is impossible in difficult to navigate situations and work with your leadership and teams to help achieve it.

What Works Consultants, Inc is the only firm in the nation to coach and consult using Critical Opportunity Theory, a proprietary process which defines the symptoms of organizational decline and trains organizations how to question those symptoms to systematically create opportunity from problem situations. The company is located in Carson City, Nevada and has consultants in California and Idaho.

What Works Consultants Scope of Services


Diane Dye Hansen, Founder and President
Diane Dye Hansen, Founder and President

You know when its time to launch a kid? School is done. Social skills have been learned. It’s off to the big world for that kid to make a difference. That’s sort of how I feel about this company. It started in 2009, as Hansen Marketing Communications. I was freelance writing to make ends meet after the worst economy in centuries and a series of lay offs. The sun did come out, but not where I expected. Life had thrown me to Carson City, at the base of beautiful lake Tahoe. It was there I got involved in personal development and discovered the coaching profession. I fell into it naturally, with 20 years of experience helping organizations communicate, I started to help organizations communicate with themselves. Over time, it evolved. I got a contract with the Nevada Division of Public and Behavioral Health as a Communication Consultant. Life evolved. It did its thing. I got laid off four months into my Master’s program. When told by an unemployment officer that I needed to quit grad school, I marched down to the Secretary of State and restarted my firm, What Works Coaching. Now, after graduating from USC with a Master of Communication Management, I decided it was time to take off the sole proprietor training pants and put on the S Corp bigger britches. I am not saying this has been easy. It’s challenged every part of my mind, body, heart, soul, and spirit. Yet here it is, ironically born Independence Day week, What Works Consultants, Inc. My hope is for Critical Opportunity Theory, which defines how to turn crisis and challenge into opportunity, reaches so many more people than I would ever dream of alone. It’s truly our challenges which make us what we are. Even if we have to hide a bit to regroup, we emerge ready to connect, question, and come into full awareness and realization of our future.

One thought on “The What Works Story

  1. Hello, I am looking for a career coach to help move me forward into a new career. I am 39 years old and graduated from the UNR with a B.S. in Geology in December 2015. I have been applying to jobs across the country with little response, but looking to stay in the Reno area. What I am looking for is someone to help create a path to a new future and move forward, as I have a problem with moving backward in life and career. Thank you and hope to hear from you soon.

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