Management: Working On Versus In Your Business
I am jumping out of my strappy sandals right now. I have finally done something I have needed to do for so long it’s silly. I launched my YouTube channel. That’s right, the days of sending future clients and companies who need keynote speakers or workshop facilitators to a Dropbox are over. I am both doing a happy dance and breathing a big sigh of relief.
Why didn’t I enter the modern century until now?
The “Doing” Trap
Well, I fell into the “doing” trap. As entrepreneurs, we tend to get so into the doing of business we forget that businesses need to be taken care of. They need infrastructure, process, promotion, love, lots of love, to grow. What happens, though, is the job of the business becomes big. Revenue comes when I’m coaching, facilitating, on the phone, on video, and speaking. In other words, it’s the doing that creates the revenue. Or, so I thought. That’s not really true.
The doing creates the revenue but without the leadership, infrastructure, process, all the good stuff, my business won’t grow. I will be so stuck in blissful doing that I will create a job for myself. A business is something you work on. A job is something you work in. Successful leaders work on their business so others can work in it more than they do. It’s only then a business can scale, or become bigger than the sum of its owner.
So, launching my YouTube Channel was just that. It was a way to put technology to work for me. It’s a way to coach without being present, to capture interest, and to leverage all this great content that I’ve been producing and then throwing down the black hole of Facebook.
I’m proud. I’m taking my own medicine. Honestly, a coach should take their own medicine and the medicine of others multiple times a day. It’s healthy for them and your company as well. After all, we are all products of the product.
Enjoy my new product. Subscribe to the What Works Coaching YouTube Channel.